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Paul Schmidt - Internet Marketing Specialist
Over 20 Years of Internet Marketing Experience as a Consultant AND A Business Owner
Clients tell me I have a knack for breaking down digital marketing jargon into plain English. I think I have a solid understanding of the digital marketing process, both from the media side and client side.
My job here is two-fold:
- Make sure our websites are the best they can be at extending the connection between our stations and our stark raving fans.
- Make sure that our advertisers and marketing partners get the best possible results by accessing our fans through our digital properties.
Paul's Specialties:
- Multimedia Digital Design
- Audio
- Video
- Graphic Design and Corporate Identity Development
- Website Development
- Affinity Marketing
- Social Marketing
What is it like to work with Paul? Ask his clients and colleagues!
“Paul's expertise is evident in every step of the creative marketing process. Not only is he able to understand the needs of his clients perfectly - he is able to offer ideas that are fresh and valuable in terms of ROI.”
--
T.C. Pellett, Seneca Park Zoo
“If you're looking for someone who 'gets it,' Paul is the guy. He understands creativity and attracting visitors to the Internet. He also understands the business end, providing benefit to both employer and client.”
--
Bob Walton, Former Operations Manager, Clear Channel Broadcasting
“Paul was always up beat and detail oriented! No task too much. Great motivator.”
--
Rob Reb, Director of Engineering, Clear Channel Broadcasting
Paul's Background:
- Owner at Roo Interactive, Rochester, NY
- Internet Content Director/Air Talent at Clear Channel Communications, Wilmington, DE
- Owner at Christina's Comedy Zone, Dover, DE
- Director of Promotion at Hearst Broadcasting, Baltimore, MD
- Ad Specialties Consultant at Speert Advertising Specialties, Baltimore, MD
- Assistant Promotion Director at Hearst Broadcasting, Baltimore, MD
About Paul:
I grew up in Baltimore, and so I'm a huge Ravens fan. I started working in radio professionally at age 20, both in promotion and on-air. I spent 10 years in the Wilmington, DE market, and that's where my son Robbie was born. So I'm also a HUGE Eagles and Phillies fan (don't hate...a guy can have more than one team!).
The part of my life I love the most is being a dad. It's a life changer, perspective changer, priority changer, (diaper changer), and it's the best thing that has ever happened to me.
We moved to Rochester in the Summer of 2007, and I was lucky enough to land here at what I believe is the head-and-shoulders-above-the-rest BEST marketing company in the country. I am in love with my job, and adore the people I work with, and get a big kick out of helping our clients, many of them small business owners like myself, get RESULTS with digital marketing.
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