The DDS Companies

Construction Company Receives Over 240 Applications with Entercom On-air Campaign


DDS Companies is a construction company based in Western NY. Each spring they hire new staff in Rochester to help with numerous seasonal jobs throughout the area. As a rapidly growing company, they needed a campaign to fill their vast number of open positions.


Entercom Rochester created a 10-week, multi-station campaign to help DDS Companies reach men ages 21-44. On-air personality Dave Kane produced, recorded and executed on-air and online radio commercials. In addition, the client sponsored station traffic reports.


After a few days on air, the client received an immediate response. Over the course of the 10-weeks, DDS Companies had 242 applicants citing Entercom Rochester stations as their source. Approximately 40% were hired. The client was beyond thrilled with the number of qualified applicants. They more than doubled their budget the following year and added an additional station.


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