Unbeatable Offer Drives Overwhelming Response for Quick Lane
Quick Lane Tire & Auto Center wanted to create awareness and drive traffic to its grand opening weekend event.
Entercom Rochester created a $5.95 service trio special to drive consumers to Quick Lane’s retail location. The offer was time-sensitive and needed to be redeemed during the grand opening weekend to create a sense of urgency.
The on-site response was so overwhelming, the client had to give rain checks to accommodate the masses that attended. Over 5,530 consumers opened the email, resulting in a 17.6% open rate. The campaign garnered a 6.9% click-through rate to the Quick Lane website.