Once Again Nut Butter

Grocery Product Increases Facebook Fans by 75% with Entercom Facebook Accelerator Program


Once Again Nut Butter wanted to increase brand awareness. It needed an exciting campaign to increase its social media presence on sites such as Facebook, and add database members for future promotional messages.


Entercom Rochester created a Facebook Accelerator campaign for Once Again Nut Butter. Anyone who liked the Once Again Nut Butter Facebook page could enter for the chance to win a one-year supply of nut butter and honey. The contest was promoted through on-air and online radio commercials, direct-to-consumer emails and website display ads.


As a result of the campaign, Once Again Nut Butter gained over 5,300 Facebook fans, a 75% increase. In addition, they added over 4,050 database members. This ensures that over 9,300 people see future promotional messages.


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