Entercom Motivated Men to Shop at Local Jeweler for Valentine’s Gifts
The high-end Mann’s Jewelers wanted to expand its customer base beyond women over 50 and generate male Valentine’s Day shopping traffic.
Entercom Rochester developed a male-centric, in-store concept to initiate Valentine’s Day traffic. An invitation to a beer tasting event at Mann’s Jewelers was sent to the male shopping opt-in database through a direct-to-consumer email. The invitation also included a complimentary $50 gift card.
The store saw a 61% increase in store traffic, plus great sales.