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Why Entercom Digital?

In a recent study by Edison Research and Arbitron, for the first time ever more Americans chose the Internet over TV as the medium most essential to their lives.

The fact is your customers and prospects are using the Internet more than ever.

• Half of them (48%) have a Facebook, Twitter, Linked In, Foursquare, or other social networking profile. Last year, that number was 34%.
• Two thirds use text messaging.
• 44% have a portable mp3 player. Two thirds of those are iPods, iPhones, or iPads.
• 23% of the people who listen to radio at work do so on their computer.

And rather than hurting radio, the Internet has only served to enhance it. 78% of Americans say they will continue to listen to AM/FM radio as much as they do now, despite increasing advancements in technology, meanwhile half (49%) believe there will be no more newspapers because everyone will be getting their news over the Internet.

And there is no better way to find and target local Rochester Internet users, than the Entercom Digital Network. Our network of highly trafficked websites and online fan clubs can deliver more touchpoints for your message to the same people who are already familiar with your business on the radio through:

• Website Display Ads
• Internet Radio Ads
• Online Video Ads
• Text (SMS) and Mobile Marketing campaigns
• Website traffic-building programs
• Consumer education and online trivia programs
• Surveys which can measure the Rochester market's perceptions of your business, or better yet, generate actual warm sales leads
• Online endorsements by market-leading on-air talent
• Custom online promotions, games, and contests
• Programs to increase your Facebook, Twitter, Foursquare, or other social media followers
• Programs to increase your organic search rankings in the local results of major search engines

Find out how the Entercom Digital Network can help you reach your prospects and customers more creatively, more often, and for less money. Ask your Entercom Account Manager about reaching our 100,000 weekly Rochester website visitors today, or call us at (585) 222-IDEA or (585) 423-2900.

 

All figures courtesy "The Infinite Dial 2010: Digital Platforms and the Future of Radio," Edison Research/Arbitron, February, 2010.