Wikipedia defines Direct Response as a form of marketing "designed to solicit a direct response which is specific and quantifiable....It is inherently accountable since results can be tracked and measured."
Specific. Quantifiable. Trackable.
We asked our tens of thousands of online fan club members "If we could partner with our advertisers in such a way as to score you special offers, advance notice of promotions, exclusive discounts, etc...would you be interested? And if so, in which specific categories?
The result is Rochester Perks Tribal Direct: The most effective, efficient direct response program in the market today.
While direct mail can put your message in the mailboxes of local households, Rochester Perks Tribal Direct can deliver your message to individual people.
We can target, for example, women between 25 and 54 years old who want to receive offers related to shopping.
How do we know they do? We asked them.
Now imagine a home improvement contractor whose beautiful (and not inexpensive) direct mail pieces ended up in mailboxes of apartments, or the nail salon whose piece was opened and discarded by the man of the house, and you can appreciate the ability to send your message to the individual people who have asked for it!
Rochester Perks Tribal Direct is:
- More targetable than,
- More trackable than,
- As effective as,
- And a fraction of the cost to produce of...
...direct mail.
Ask your Entercom Account Manager about Rochester Perks Tribal Direct today, or call us at (585) 222-IDEA or (585) 423-2900.
